Who’s going to do the best job promoting you and your music?
There are plenty of professionals and services out there who say they will get behind you, sell your music and make you a star. Most of them want cash up front. Some will do it as a percentage. Either way, do you really think these snake oil salesmen are going to give a rat’s ass about you and your music if the career of another client begins to take off?
Best case, they may help you ride on the other band’s coattails while spending most of their time with the other group. Worst case, you’ll be stuck in a contract with someone who doesn’t do a thing to help you. And, if you start to take matters into your own hands and become successful, they are still going to get their percentage. Great.
You can market your own music. Yeah, it takes a little time and energy, but until you hit it big, you should have plenty of that. Just follow Music Marketing Center’s advice and you can promote you music better than 99% of the so called professionals. After all, most of them are stuck in the past anyway, thinking that what you need is a deal with a major label. Very few of them know about using the internet, mobile phones and other creative marketing strategies to make a big splash.
Once that splash is made, the labels will be fighting for you anyway. The advantage to doing the marketing yourself is not only will you save money, but you can also decide how, where and when you want to promote your music.
The music industry has changed big time. To promote yourself effectively, you have to be aware of the trends. Not just the trends in the news, but the trends in the ways people are getting their music. In case you haven’t noticed, record stores are becoming a dinosaur. They are dropping off the face of the earth. The record companies don’t want you to know this… in fact, they were slow to figure it out themselves.
Digital delivery accounts for a larger percentage of the way music gets into the hands of fans every day. That’s all over the news. But, what they don’t talk much about is how the fans are finding out about new bands. The hippies thought there was a revolution going on in the sixties. They made a big stink about it (aside from all the jokes about them not taking baths).
The revolution is now!
And it’s a quiet one. It used to be that the A&R man from the record company woudl tell the record stations what the next big hit will be. Why did the stations listen? Payola. Yeah, it became illegal to give money to radio stations to bribe them to play their songs, but they found creative ways to do it anyway.
More and more, it’s the regular people on the internet who are finding new bands, talking about them, spreading the word, and making bands that have never gotten any airplay huge. And it doesn’t have to cost the bands anything.
Today, you don’t have to just worry about pleasing the record companies (yes, they do still have a lot of influence, so you may not want to completely ignore them). You now need to get direct contact with the fans. Find your biggest, loudest fans, and let them tell everyone else about you.
It doesn’t matter if these loud fans are great to be around or annoying as hell. Treat them like gold, because they are going to help line your pockets with gold.
Do special stuff for them, make them feel special, and they will sing your praises, making you rich and famous in the process. In the coming months, the Music Marketing Center is going to fill your brain with tons of ways to become successful in the new age. Stick with us, we are just getting started.
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