Using Controversy To Promote Your Music
What have you done?
Is there something in your past that made you notorious and that’s keeping you from being famous? Something that you’re trying to keep quiet and you’re afraid that a journalist will discover it?
Whatever it is, don’t shy away from it; they’re going to find it anyway. And for God sake, don’t apologize! The problem is not the deed, but the cover up. Remember, this is Rock and Roll - you’re supposed to a friggin’ rebel.
Amy Winehouse’s drug escapades has kept her in the public eye, even when she’s not performing or recording. And you know what? People will go to her concert just to see what she’ll do. If her handlers kept her addiction quiet she would have been forgotten by now and she would have had to work very hard to get back into the public eye.
Ozzy’s bat biting? Nuff said.
We’re not telling you to go out and become a junkie or hurt yourself or someone else or an animal (Ozzy did that before PETA and he thought it was a rubber bat). However, if you have a story or an opinion that doesn’t make you a model citizen, use it. It’s great promotion! It will get people to identify with, wishing they could be as crazy as you. And, those who feel superior to you will still listen to your music to see what all the fuss is about.
Controversy can be a great marketing tool and rock and roll wants it stars to be rebels.
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