Being an Opening Act Promotes Your Music
There’s been a debate for years about whether it’s a good idea to open for an A list band or for any band.
There are few reasons musicians don’t like to be the opening act. First of all, you rarely get a sound check, so unless the soundman is really good you won’t sound great. Also, you could play to a pretty empty hall because the fans aren’t there to see you but will come just in time to see the headliner. If they are there, they can be hostile because they’re not interested and they think it shows loyalty the the band they are there to see.
We say ignore all that and if you’re given the opportunity, open for a band. You have nothing to lose and there is a lot to gain. What if there’s a journalist in the audience to see that huge band who has never heard of you, but he ends up enjoying your music? You could get a write up in his or her next column which could jumpstart your career.
Exposure is always good because there is the potential to make new fans.
It also gives you experience. You will learn how to deal with bigger audiences. Some will be friendly and some not so friendly. You’ll meet crew members (roadies, soundmen, managers, etc.) and not only will you get tips about what goes on to get a live performance up and running, but you’ll find out who to use and who not to use when your band hits the charts big time and it’s your turn to be the headlining act.
You might make all kinds of unexpected connections. The headlining band may use you on their next recording, you could meet a manager or promoter who could advance your music career, or you could meet the person who books bands at the venue and get your own booking. Who knows, you may even meet some groupie that wants to give you a fun evening!
The Clash (who had a decent but mostly a cult following at the time) opened for The Who at Shea Stadium in New York City. Iit put them on the mainstream map. They got a huge amount of press and made a lot of new fans.
Opening for a big band is a stepping stone right over some dangerous waters to getting your music out to the public, don’t let it pass you by because you are afraid you may get a little bit of water splashed on your blue suede shoes.
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